A producer’s perspective on artist development
Making records shapes the way I work with artists. A&R starts with listening to the music and understanding what the artist wants to express. The useful question is how the next record fits the project, alongside the collaborations and creative decisions that make the artist distinctive.
My artist work includes Repiet, Julia Kleijn, LUMINE and Mariana Bo. The connection between music feedback and career decisions is what makes this work interesting to me. A release should have a purpose within the artist’s direction, rather than becoming an isolated deadline.
Connect the artist to the right team
Through Big Instrumental, the wider team’s work includes artist and talent management, label management, distribution, publishing and rights. That range makes it possible to connect a creative discussion to the people responsible for delivery and follow-through.
I work with artists, managers and labels across Europe and the US, from my base in Los Angeles. Clear priorities and direct communication matter to me. Start with the music and the decision in front of us, then agree who owns the next action.
Keep the catalogue in view
An artist’s catalogue is built through repeated creative and commercial decisions. I want the work around a release to support the career the artist is building, with enough room to learn and adjust as the project develops.
The practical rhythm is simple: find what matters, decide what to do, and follow through. Music, taste and relationships give the plan its direction. Consistent action gives it a chance to develop.