Articles
Notes from the work.
Music, people and technology. Projects I’ve been part of, and the thinking behind them.
Artist development
Project · Ongoing / 2026
Artist development at Big Instrumental
How my work at Big Instrumental connects A&R, creative direction, artist relationships and release planning across Europe and the US.
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Release strategy
Project · 2026
Brooklyn: a producer’s perspective on a release
Brooklyn with Lynden, released on LESIXTYNINE MUSIQUE in August 2026, and the connection between making music, release planning and a catalogue.
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Label operations
Project · 2024 onward / 2026
Building a house catalogue at LESIXTYNINE MUSIQUE
The jazz, deep and French house direction of LESIXTYNINE MUSIQUE, and how my work as its founder connects music, artist collaborations and label operations.
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Artist & fan relationships
Project · 2016
Building Hardwell’s Facebook Messenger chatbot
A look inside Hardwell’s 2016 Messenger chatbot, the human work behind its replies and the project’s Golden Lovie recognition.
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Music & technology
Project · 2015–2016
Hardwell in Miami: an aftermovie and a live 360° experience
The Miami 360° aftermovie and the 2016 Revealed livestream with Littlstar, before YouTube introduced native 360° live support.
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Labels & catalogue
Project · 2016
Exploring blockchain for music rights at Revealed
A look back at Revealed’s 2016 project with Rightsshare, exploring clearer rights information and faster payments to music contributors.
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