Give the label a musical direction
The catalogue’s jazz, deep and French house direction provides a clear starting point for creative choices. I want the music and artist relationships to give the label its character. A catalogue should make sense as a body of work, while leaving room for individual records and collaborations.
My own releases include Brooklyn with Lynden, In My Mind and After The Swim with Buesink. The official artist-filtered label catalogue brings these records together and connects them to their release pages.
Connect creative decisions to label operations
Founding a label means connecting the records to the work that makes releases possible. A&R, artist communication, marketing and distribution need to fit together. Clear responsibilities and timelines help a team turn its creative direction into a release schedule.
That perspective also connects to my work at Revealed and Big Instrumental. Through Big Instrumental, our team’s scope includes release planning, distribution, publishing, rights and commercial opportunities. The specialist work sits with the relevant people, with coordination around the shared goal.
Build with a longer view
Being an artist on the label keeps me close to the music behind the operational decisions. A catalogue represents creative work and relationships. I want the workflow around it to make that work easier to deliver and easier for listeners to discover.
My approach is to keep the direction clear and improve the practical work as the catalogue develops. Consistent releases, useful feedback and attention to the people involved are the foundation I bring to label projects.